Global Champions Appoints Gus Henderson As Chief Revenue Officer

Global Champions, hosts of the most dynamic equestrian sports series in the world, proudly announces the appointment of Gus Henderson as its new Chief Revenue Officer, effective immediately.

Global Champions Appoints Gus Henderson As Chief Revenue Officer

Henderson joins Global Champions with a distinguished career spanning in commercial partnerships and media distribution across the globe.

Gus Henderson brings over two decades of invaluable experience in commercial partnerships and media distribution across Asia Pacific, Europe, the Middle East, and North America. His most recent position was as Commercial Director at The All England Lawn Tennis Club (AELTC), where he spearheaded commercial endeavours and fostered authentic partnerships for the world-leading tennis Championships, Wimbledon.

Prior to his role at Global Champions, Gus held key positions at Universal Music Group, WME/IMG, and WWE, where he showcased his expertise and effectiveness in driving revenue growth through strategic partnerships, brand collaborations, and athlete engagement.

As Chief Revenue Officer at Global Champions, Gus will be instrumental in aligning revenue strategies with the organisation’s core values, brand vision, and overarching philosophy. Leveraging his global outlook and extensive expertise, Gus will work closely with the executive team to cultivate partnerships and strategically exploit opportunities to further enhance the brand vision of Global Champions.

Jan Tops, Global Champions President and Founder, expressed his excitement about Gus Henderson joining the team, stating, "We are thrilled to welcome Gus Henderson to the Global Champions team. His extensive experience and proven track record in revenue generation within the sports and entertainment industry make him an invaluable addition to our leadership team.”

Gus Henderson, commenting on his new role, said, “I am delighted to embark on this exciting journey with Global Champions and contribute to its continued success. I look forward to collaborating with the talented team and leveraging our collective expertise to elevate the organisation to new heights.”

Henderson’s appointment marks a significant milestone for Global Champions as it continues to innovate and expand its global footprint in the equestrian, sports and entertainment landscape.